Find a television advertisement for or against a political candidate in the upcoming election (use the internet to find those videos). Analyze the video for AT LEAST TWO (2) instances of visual rhetoric. (Use Barack Obama's video last night if you would like. Search Obama's website to view a portion of the video.) Questions to consider: 1) What does the setting of the advertisement tell us? 2) What sort of language is used to portray the lead candidate or the opposing candidate? 3) What kind of tropes are employed (if applicable)?
Use those questions to help you write a two-paragraph blog entry.
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Barack Obama's advertisement last night was, in my opinion, one of the best that I've seen in my 16 years on earth. However, the visual rhetoric in the advertisement was what was the most intriguing in the entire ad.
During the advertisement, Barack Obama was present in quite a few interesting settings. Some of those settings were an office that looked like the Oval Office, outdoors with a magnificant setting with trees and good sunlight.
Language from the visual setting shows that Barack Obama is an intelligent individual and that he belongs in the White House (because he was portrayed in a setting that looked similar to the Oval Office).
The tropes that are implied is that Barack Obama has already won. Even though McCain has about a 1% chance of winning the election, they are already depicted Barack Obama in the White House and showing how he'll look in that present setting of President of the United States.
If you are a person that watched the advertisement, you now depict Barack Obama in the Oval Office, speaking to you. Even though it isn't the real Oval Office, you (the viewer) will now see Barack Obama in that ray of light because of him speaking to you from the "Oval Office."
The outdoor setting, that he would speak in later in the program, was a beautiful and eloquent setting that shows how he looks in that ray of light and that he looks more suitable for President of the United States; rather than John McCain.
(This blog entry does not depict my political affiliation and therefore it should not be interpreted that way.)
-Jacob P. Fleming
Robert Pittenger and Walter Dalton are running for Lt. Governor of North Carolina. Robert Pittenger, the Republican candidate has recently launched an attack ad against Dalton.
The advertisement features animated, richly dressed pigs dancing around with bags of money. The announcer gives facts about how Walter Dalton gave tax breaks and favors to compnaies who emploied family memebers. At the end words appear on the screen that say "He made government work... For Walter Dalton."
This advertisement presents a negitive image of Walter Dalton. The audience will associate the images of fat, rich pigs with pork barrel spending. And the statistic given, though Dalton's motives are subjective, convince the potential voter that Walter Dalton works only for his personal benefit.Pittinger becomes the only reliable choice on the ballot.
--Emerson Virginia Jones--->
Recently aired, the Republicans put out an ad that attacked Senator Barack Obama's political expeirence. In the ad it stated that the United States is in a economic crisis, and the last thing we need is an unexperienced president in office. To make their point more evident the Republicans used a few examples of visual rhetoric. For example, the ad showed an empty chair at a desk in the president’s office. This is a type of rhetoric because it shows that Senator Barack Obama shouldn’t be in chair at this point in time. Lastly, the Republicans imply, why should we elect an unexpeirenced president in the chair and make this type of crisis be his first.
The setting of the advertisement is in a president office with no one present. The language used by the Republicans were used to, I believe, insult a Senator Barack Obama. They stated that Senator Barack Obama has never had any type of crisis and that basically he wouldn’t be able to handle the crisis now.
T.Hearst ™
in this video, mccain attacks obama saying that he is not "experienced". he uses visual rhetoric to his advantage. he uses pictures of slums and foreclosure signs. thses visuals make the watcher think of the curent economic crisis and link it to obama.
this video also targeted rising food and gass prices by showing the man in the grocery store and the row of cars.
http://pcl.stanford.edu/campaigns/2008/ ... John Mccain- special- Oct 28, 2008
smorris O___o
Walter Dalton is portrayed as a “wasteful” pig spending tax payer’s dollars on “wasteful pork.” This short cartoon depicts Dalton as wasteful and dishonest. Supporters of another candidate came up with this to convince voters that Dalton was only working for the lobbyist and not for their benefit. The cartoon showed the pig playing in a bag of money while surrounded by other pigs. The artist who came up with this political ad obviously feels that Dalton is no more than who he is surrounded by and the lobbyist are his main associations.
In the ad the pigs said nothing but the narrator completely made them off to be the worse “pigs” there are. He talked about how Dalton supports the tax payers paying for male enhancement drugs. The he mentioned that Dalton's daughter worked for the drug company. The ad got its ideas across very well.
{(*!♥S.Thomas♥!*)}
Political advertisements have been all over our televisions this political season. The video i chose to use for this blog was Barack Obama's original campaign ad. In it he compared John Mccain to Geoge Bush. One example of the visual rhetoric was the setting of a picture used,showing John Mccain and Bush together. He showed the picture of Mccain and then when it panned out he was standing with George Bush. This was a visual rhetorical strategy because those who oppose George Bush will see this as a negative thing.
In this ad, he also shows a clip of Mccain saying he has voted with the president 90 percent of the time. This is a visual use of rhetoric because again,he is persuading people who are anti-Bush that Mccain may not be a good choice for president. He is using Mccain's words against him. This is the case in many political commericals, on both sides of the campaign. The use of John Mccain's language is used against him in this video, and actually may gain support of Obabma because of people who do not agree with Bush.
Television advertisements are one of the main sources that are used to persuade people to go for or against a presidential candidate. However, even in advertisement there is plenty of visual rhetoric.
One of the advertisements Barack Obama made against McCain called “His Choice” contained a lot of not only visual but of persuasive rhetoric. In the advertisement, there is a picture of McCain and quotes that McCain himself has made. It also contains the dates he made the statements.
One of the quotes that he stated himself was “I’m going to be honest: I know a lot less about economics than I do about military and foreign policy issues. I still need to be educated.” This gave Obama an advantage because one of the main focuses of the presidential election this year is economics. If they choose a president who doesn’t know about economics as much then it might cause the United States to go into an even deeper depression.
Also he said “The issue of economics is not something I have understood as well as I should.” If McCain doesn’t understand economy then, if he is elected president, the economy of the US is not going to be good.
Last quote he said was “I might have to rely on the Vice President that I select for expertise on economics” then it shows a picture of Sarah Palin winking. Many people believe that Sarah Palin is unfit for the presidential job. If he goes to her about economy, then the economy, like I said earlier, will fall.
After McCain’s quotes are shown, it shows a picture of Obama and Biden smiling and waving to people. The look like people person type. This is the visual affect it has on the audience. It makes them seem like they are just like you and me.
--Cindy Flores
Barack obama's televison advertisement "pocket" is against John McCain because he talks about how the gas prices are filling up John McCain's pocket as its filling up the oil company's pocket also. They are also talkin about how McCain wants to take out more taxes and how it would be the same from one president to the next if he was elected.
The setting of this advertisement is in many places like at a gas station, and on the streets and this show visual rhetoric because to me him being out on the streets and not just in a big place like the others seem to be is like he is one of us and that he dont have to be in a big place to want the same things for our country as he wants now.
The language used to portray the candidate is words like he will be just like the other president on the tax issues.
d.fivecoat :)
The 2008 presidential race between Barack Obama and John McCain has been very competitive. Each of the candidates use rhetoric in not only their speech, but also in their advertisements, to gain support of voters. In one of Barack Obama's television advertisements, he uses visual rhetoric as well as language to win voters' support.
The setting of the commercial is a very peaceful-looking home. Outside the window, the sun is shining and the leaves are blowing in the breeze. He speaks about strong families and strong values, and the importance of these things in his life. This peaceful scene appeals to the viewer because a nice home and well-paying job is the American dream. He proves that he was just like everyone else, but people can reach their goals, just as he did.
Obama's choice of language is also a form of rhetoric in the advertisement. By speaking about his childhood, which included growing up with a single parent, he was able to relate to many of the viewers. However, he discussed his childhood in a manner that praised single parents and low income families for their hard work instead of looking down upon them. This makes the American people feel like he understands their lives and will be able to relate these feelings to his presidency.
http://www.livingroomcandidate.org/commercials/2008
--E. Styers!
In Barack Obama's "Plan for Change" ad, the setting is like a home environment. Sort of like a living room. Also, you may not notice it right away, but as Obama kept on talking, the camera focused more and more closer to his face. This setting of environment tells us that Obama wants to talk with us more personally, than being at a public place.
In Obama’s usage of language, he mentioned, “Crack down on lobbyists – once and for all — so their back-room deal-making no longer drowns out the voices of the middle class and undermines our common interests as Americans.” With this statement, he wanted to aware Americans that their ideas cannot be considered if lobbyists keep on ignoring them.
http://www.youtube.com/watch?v=ONM7148cTyc
http://www.eons.com/groups/topic/1113221--Plan-for-Change-Ad
Tang Xiong ^_~ V
John McCain and Barack Obama, as you know, are the two candidates running for President of the United States. They have each used political tv ads in order to make themselves look superior and their opponent appear pathetic. Each ad has shown some form of visual rhetoric.
In Obama's recent tv ad entitled "The Subject", Obama accuses McCain for being out of ideas, out of touch, and running out of time. These references display visual rhetoric because they are displayed on the sreen in separate and bold headings.
The other visual rhetoric included in this ad is the setting of where McCain is presented. The most prominent setting is McCain giving a speech with President George Bush standing right beside him. This can be dipicted as McCain being Bush's right hand man or vice versa.
In conclusion, this ad was used for visual rhetoric by displaying bold statements and accusing McCain of false promises.
-V. Gobble
In what some would say "America's top priority" today, the 2008 election is underway for our 44th President. With not much time left, calls are being made, and advertisements are being showed to gain voters to their party. During the advertisement, "Don't Know Much" Barack Obama insults John McCain by making statements that appeals to us americans.
The setting of the advertisement previews a slideshow, of what Barack Obama thinks John McCain would do for our country. Without knowing for certainty they are prejudice towards each other, just so people can form their own opnions, and format it with their own lives.
In the ad, there is a song in the background somewhat describing the pictures. Although, not much is said by Obama in the ad, it is clear to understand what he thinks McCain stands for. The pictures show a persuasive way to gain voters to vote democratic, because it shows gas pumps, foreclosure signs, and him standing beside George Bush with a statement, "Voted with Bush 90% of the time." This appeals to voters because most Americans say we need change in this world, and with Barack Obama, that's what he claims he will do.
http://www.youtube.com/watch?v=2X9LypdiQFo
ashley lauren bayse. :)
Bev Perdue and Pat McCrory are the two nominees for North Carolina Governor. The two nominees use rhetoric in their speeches as well as their advertisements. In one of Pat McCrory's ads he attacks Bev Perdue about recycling.
The setting of this advertisement is Pat standing in front of a green screen which makes him seem like he's in a white screen. During the ad images scroll through as he speaks that show his positive attitude toward recycling.
McCrory uses negative language throughout this ad to depict Bev Perdue as a unlikely choice to help the cause of recycling. Some words used are negative, fight, and corruption. These words show that he is the right candidate to be a governor.
One trope used in this ad is when McCrory says, "Bev Perdue's negative ads are the only garbage being dumped in North Carolina." This trope attacks Perdue in saying that she is wrong about letting New Jersey and New York dumping their trash in North Carolina.
-Sam Everhart-
In Kay Hagen's video, she is sitting in what looks like a living room or family room defending herself from Elizebeth Dole's attack on her religious beliefs.
In her video, Hagen states "She even faked my voice (refering to Dole) in my TV ad to make you think that I don't believe in God" She bluntly states this to make viewers look upon Elizebeth Dole as a liar that will go to great lengths to put down the opposing candidate.
Another rhetorical instance in the video is when Hagen states "Well I believe in God. I taught Sunday School. My faith guides my life, and senator Dole knows it." Here Hagen is both defending herself and attacking Dole. By saying she taught Sunday School, Hagen expects viewers to see the statement as proof enough that she is a Christian, so that they will believe her. By saying "and senator Doll knows it" she is accusing Doll of being a liar.
--Ralph Woods--
The advertisement used to belittle Kay Hagen's christian faith was one of the most rhetorical ads ive seen in this 08 election year.
The examples used to describe Kay Hagen's association with a group against all things god related in the American government, in my mind, went to far.
There were 2 main points of visual rhetoric. The first is the actual "camera shot" of Kay Hagen surrounded by men and women of the people who are against God in the American government.
This showed to the viewer that she was in fact in some sort of meeting but no proof was shown as to where she actually was. To the unknowing viewer, mostly the christian audience, that this once trust worthy politician was turning into a power hungry godless heathen.
The second example was the voice over that, to be honest, sounded like it was faked ( according to Fox news). The voice said "There is no God" in what was interpreted as Kay Hagen's voice. This was another strong rhetorical strategy, only to fuel the viewers fire of Hagen as being a godless politician.
The language given in this ad was very strict and angry. It was showing the viewer that the announcer was also extremely mad at Hagen for going against her original religion and trying to take something important from christian voters.
-J. Baranowski
http://www.youtube.com/watch?v=vpmFd25tRqo
The TV ad I choose was a commercial that Barack Obama put out against John McCain. In this ad it trys to compare McCain to the common people in the United States. Obama purposed this ad to make John McCain seem unrelatable to the average citizen of the United States.
In this video Barack Obama describes the lives of many people today and how they struggle to pay the mortgage on their homes. He then talks about John McCain, he talks about how he says “The fundamentals of our economy are strong,” and how he can’t even remember how many houses he owns. He also points out how many people’s houses are being foreclosed on, when McCain’s houses cost are worth more than thirteen million dollars.
In this video Obama effectively makes John McCain seem out of touch with the common people. He uses visual aids as rhetorical devices to get his point across.
-L. Gonzalez
I chose to write about the very controversial ad by Elizabeth Dole about Kay Hagan and God-less America. The commercial talks about Kay Hagan making a secret visit to Baltimore and in the commercial they show a blury picture of a women walking towards a house. This portrays visual rhetoric because the blury video make it seem more secretive. The second instance of visual rhetoric would be the dark background. It gives the commercial a more dark and secretive tone. If it was a good commercial then it would have bright colors but because it was bad it had dark colors and also showed the seriousness.
In the advertisement we do not really see Kay Hagan but we do hear her voice and see a blury video of a women walking towards a house. There is also a news clip from members of God-less America. The setting tells us that no one was suppose to know what supposively happened. The strong voice of Elizabeth Dole at the end portray that she is truthful and that she is he leading candidate.
--Sharlese Hall
The Barack Obama advertisement from Wednesday had a couple of good examples of visual rhetoric. One being him sitting in an office that looked like the oval office. Also, he is outdoors displaying the terrific view that looked like the outside of the White House, in my opinion. These things both make good visuals and depict him as being the next president. The setting tells us that he will be our next president. The advertisement illustrates him as the best candidate for president. Also, the trope in the commercial is that he is already the president in the oval office.
Malcom Ivery
Lately we have had a lot of political advertisement, campaigns, magazine and newspaper articles dealing with the election.
Some of these political ads really attack the opponent.
The political ad i chose was Barack Obama's "90 perecnt" ad against McCain. First of all, the ad had A lot of pictures of McCain and Bush togetehr, so if you are againts McCain or Bush, then obviously this would make you mad.
The advertisement is just stating all the similarities between Mcacina and Bush and how even though McCain is not Bush, he supports and agrees with Bush more than 90 % of the time. The ad states that McCain voted for "tax breaks for big corporations and the wealthy" and almost "nothing for the middle class."
It also states that McCain wants to keep "spending $10 billion in Iraq; same as Bush". I think that there is a lot of emphasis put on the fact that McCain is a big supporter of Bush because a lot of peoeple at this point are really fed up with Bush and his administration and really are ready for change.
I think there is some irony in the end when it's being said by McCain himself that i voted with Bush more than my fellow colleagues have. Along with that, there is some usage of anastrophe beacuse they say you may not be Bush but you kinda are.
*http://www.youtube.com/watch?v=PluoMotgl2w
-Uroosa Naveen Haider
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